Towards the finish of a year ago, Gosha Rubchinskiy uncovered that he would arrange his next show – not at Paris Fashion Week where he typically does, however in Russia. In particular, he picked Kaliningrad, the capital of the region of a similar name which sits amongst Poland and Lithuania along the Baltic Coast.
Today, the day of the show, it turned out to be bounteously evident why Rubchinskiy had picked this area: adidas. Taking after on from last season which saw him work together with Italian sportswear marks Fila, Kappa, and Sergio Tacchini, the originator has collaborated with the German brand which has memorable connections to Russia.
Sports groups of Russia and the USSR have constantly worn adidas regalia you see, and the name holds a unique place in Russian culture. With respect to Kaliningrad, preceding World War II the city was German – truth be told, the scene of the show (a "focal point of youth culture") is only one of numerous cases of German design there. Having the soul of both nations, the city spoke to the perfect place for Rubchinskiy to feature his cooperation with the brand.
Today Rubchinskiy's all-Russian cast strolled down the runway to the sound of pre-recorded meetings in which they presented themselves in their local tongue and told the group of onlookers where they're from and what they're interests are – highlighting the fashioner's emphasis on the nation's childhood. The gathering itself comprised of football-roused shirts, sweatshirts, coats and tracksuits embellished with adidas' logo and "Football" in cyrillic script.
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