Monday, 23 January 2017

Louis Vuitton is formally teaming up with Supreme


Louis Vuitton is formally teaming up with Supreme

             It was reputed and now it's legitimate: Supreme are doing a Louis Vuitton collab. 

Murmurings of a potential coordinated effort between the two mold mammoths started two weeks prior when Supreme fan account @mrbld posted a photograph of a white shirt decorated with the LV monogram and the streetwear brand's notable box logo – a picture which was supposedly acquired by a model at a throwing for the show. Gratefully for Vuitton, nothing is more effective at creating buildup around an item dispatch than a hole. 

At the beginning of today, hours before the house's AW17 menswear appear, Vuitton confirmed the news in a meeting with WWD. Here, LV's creative chief of men's prepared to-wear, Kim Jones, talks about Supreme's importance, and in addition his own association with the brand which extends back to the 90s. 

"You can't have the discussion of New York menswear without Supreme right now, since it's such a monstrous worldwide wonder," he says. "I used to work when I was at school unloading boxes of Supreme at an organization in London that conveyed it when it was quite recently beginning, so it's something I've known from the beginning in my life. I simply feel that the quality of their realistic versus the quality of the Louis Vuitton realistic, and that sort of Pop Art feeling – it cooperates flawlessly." 

Obviously this isn't the main top of the line cooperation that Supreme has embraced – the brand has already banded together with Comme des Garçons shirt, Undercover and, most as of late, Aquascutum. None of these brands has conveyed those accumulations to the runway, be that as it may, which is the thing that Vuitton will do this evening. 

"It's recently ground breaking. Individuals don't generally expect those sorts of things and I feel that is what's pleasant," Jones said. "Really, I believe it's the present day thing to do. Everybody's discussing it and nobody's doing it, and we're doing it."
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